our goal of informing our current customers about our new brand, but it also generated new leads, which is additionally exciting. The fact that Richard Martin of Key Energy Services was selected as the random winner of the Sweepstakes was an added plus since Richard Martin has worked with Bridon American products for over 20 years!"

"I'm truly excited about being selected as the winner of Bridon American's Xtreme Sweepstakes.", commented Martin. "I was floored when I heard the great news, because like most of us, I rarely win anything. The best part is that I won a terrific prize for using one of the best products in our business."

Key Energy Services Inc. is the world's largest oil well servicing and workover company. They provide a full range of maintenance and workover services to major and independent oil and gas companies.

Bridon American, an international leader in wire rope manufacturing, is a member of the Bridon Group of companies whose products are sold in over 60 countries worldwide. Bridon's focus on superior quality and innovation throughout the industry has lead them to work together with equipment manufactures, distributors, and operators to develop a portfolio of products designed specifically for the various customers the organization serves. It is this dedication and commitment that makes the company's creed of "The Difference is Bridon American" more than just a statement, but rather a strong principle reassured daily throughout the Bridon community.

Martin Named Bridon American's Xtreme Sweepstakes Winner

Bridon American, a worldwide producer of wire ropes and cable, recently announced that Richard Martin of Key Energy Services Inc., El Reno, OK was selected as the Grand Prize Winner of a custom golf accessories package as part of the company's Xtreme Brand Sweepstakes.

Open to all Bridon American customers, the Xtreme Brand Sweepstakes featured a creative direct mail campaign that included a stylized tin containing a potentially winning key that could open the Bridon American prize locker. In addition to the Sweepstakes, the focus of the campaign was to inform Bridon American customers about the company's new Xtreme brand which was developed to cover all of the wire rope products manufactured for the very demanding environments associated with the oil and gas industry.

Commenting on the Sweepstakes, Gary Rogers, Marketing Manager for Bridon American said, "We are very pleased with the fantastic response we received to our Xtreme Sweepstakes campaign. The campaign not only accomplished