Bridon Xtreme, they know with absolute certainty that they will receive a product of outstanding quality and formulation that is specifically designed to meet the unique demands of the oil and gas exploration, production, well servicing and drilling sectors." It is conservatively estimated that more than 40% tonne mile life increase on high performance drill lines, and more than 40% tonne cycle life increase on high performance riser tensioners can be achieved with Bridon Xtreme over conventional ropes.

It is Bridon's relentless dedication and commitment to excellence and innovation that makes the company's creed of 'The Difference is Bridon' more than just a statement, but rather a strong principle reassured daily throughout the Bridon global community across some 60 countries. Tony Tarabochia explains: "Our ongoing commitment to quality and engineering excellence is matched only by our desire to meet and exceed customer expectations. In Xtreme we firmly believe that we have a product range that fulfils that mission and that will serve the industry well for many years to come. Of course we are already looking at how we can technically improve on the Xtreme range - even though the brand has only just been introduced to market - Bridon's quest for innovation and performance improvements is relentless."

Bridon has pioneered significant advances in anchor technology over recent years, introducing high strength to weight ratio products for deep waters, and following that up with the formulation of further compacted high strength products. Bridon also pushed the boundaries further recently with the production of a mammoth record breaking product for the Gulf of Mexico - 260 tonnes of steel wire rope in one piece, measuring some 3150m long at a monster diameter of 140mm.

The good news for the market is that all of the above product developments and enhancements - and much more - are incorporated under the one new umbrella brand of Bridon Xtreme.

Bridon Responds To Market Demand With XTREME Solution

Bridon Bridon has launched an innovative new brand - Xtreme - in response to customer demand and the ever changing global economic conditions. Bridon Xtreme covers all of the Bridon wire ropes products manufactured for use in the oil and gas sectors. Bridon Xtreme is the end result of many years of research and development on the part of Bridon engineers to formulate a category of wire ropes that are manufactured to not only withstand - but also excel in - the very challenging environments associated with oil and gas industry. These include sand lines, tubing lines, drill lines, riser tensioners, well service products, anchor lines, permanent mooring cables and electro mechanical cables.

Tony Tarabochia, Product Manager - Oilfield for Bridon American, commented: "The global economy is extremely dynamic and in response to the ever changing demands of our global clients, we have developed the Xtreme brand to meet their requirements for ropes to be stronger, longer, more durable, to meet the economic and operating conditions of the oldest field to the deepest water. The oil and gas industry has invested in new equipment, which is running faster, going deeper and running increased weights. Our response is quite simply Xtreme. "

In bringing Bridon Xtreme to market, we have made a significant capital investment over the last several years in wire drawing and rope manufacturing equipment. This has enabled us to produce a product that our oil and gas field clients can count on for maximum performance and durability. Now, when our oil & gas customers order